IBM Cloud Offering Decoder
[This article was submitted for future publication on ThoughtsOnCloud.com] Years ago, I had the opportunity to chat with a VP in charge of IBM software research, and I asked him point-blank, how are IBM products different from the competitors'? He answered simply that other products on the market were “uni-taskers” – having limited function – whereas IBM offerings were like a whole set of dependable Craftsman ® tools. The uni-tasker might offer a quick and easy fix, but IBM offers customers a range of options they can use to build the right solution. I am reminded of this conversation again as I look at the IBM cloud offering portfolio. In the cloud marketplace, there certainly are a lot of uni-taskers, but the value in the IBM cloud portfolio is that it is extensive, with offerings to meet the needs of all kinds of businesses, large and small. However, having too many choices can be daunting. I am definitely in the camp of “having a lot of options is a good thing,” but ...