When your audience says: “No time. No money. No thanks.”
I ran across this article on John Stepper's blog , and it does a great job of explaining how to make the case for social media to an audience that is particularly resistent. His conclusion: Social business platforms are good for the individual. They make their job easier while giving them a way to shape their reputation and access opportunities. And they’re good for the firm. Good for finding waste and eliminating it . Good for finding commercial opportunities and exploiting them . Good for finding great people and giving them the best jobs . The audience had warmed up. Heads were nodding. Eyes were shining. “Now, let’s set up our next meeting. Let’s start changing the way you work.” Well said, and nicely done.