When your audience says: “No time. No money. No thanks.”

I ran across this article on John Stepper's blog, and it does a great job of explaining how to make the case for social media to an audience that is particularly resistent. His conclusion:

Social business platforms are good for the individual. They make their job easier while giving them a way to shape their reputation and access opportunities.

And they’re good for the firm. Good for finding waste and eliminating it. Good for finding commercial opportunities and exploiting them. Good for finding great people and giving them the best jobs.

The audience had warmed up. Heads were nodding. Eyes were shining.
“Now, let’s set up our next meeting. Let’s start changing the way you work.”

Well said, and nicely done.