#SoMoClo

I have been interested in social, mobile, and cloud for several years, but only in the last year or two have I noticed that these areas have become closely intertwined. It's as if they were destined to work together in a new paradigm. I almost can't think of one without the other two. Mobile lets me be more social. Social led me to cloud. Cloud just is.

The Intersection of Cloud, Mobile and Social — Increasingly organizations are looking to tap the collective power of social, mobile and cloud technologies. We asked Ric Telford, IBM VP of Cloud Services, to share his perspective on the trend in light of IBM's new social business software including SmartCloud Docs, a cloud-based office productivity suite. University of Texas at El Paso is using the software to collaborate in the cloud using mobile devices. Cloud Computing Journal: What’s the connection between Social, Mobile and Cloud. Are they just three tech buzzwords? Ric Telford: Social, mobile and cloud are inextricably linked as three facets of the same movement – a new era of computing. Some call it the "third platform," others "SoMoClo, let's just call it "new era" for now. Cloud is the delivery, mobile is the ubiquitous access and social is the personal engagement. Cloud is scalable, flexible IT resources on-demand with the compute power to handle real-time analytics and Big Data; mobile is having simplified, user-friendly access anywhere. Social adds the power of collaboration. As one consolidated framework, this "new era" enables flexible delivery of services and expanding reach – bringing communication and productivity to whole new levels.

Article URL: http://cloudcomputing.sys-con.com/node/2474846